Fresh, natural and genuine

There are many factors to define the quality of honey. The first is how genuine it is. The addition of any other ingredient is illegal for every commercial honey. No conservatives, colouring or flavourings: the aroma and the colour of honey are those that come directly from the plants visited by the bees.
Among foodstuffs, honey is one of the products that can best guarantee the absence of any residue or external substance. There are many restrictive laws to protect consumer health and the very nature of honey. Bees collect a nectar which is well protected inside the flowers' corollas.
Other important factors for quality are the fact that honey can easily be kept for a long time, keeping fresh. It is possible that honey could contain an excess of water and this could cause it to ferment. Freshness is information that can usually be found on the label,